There are endless makeup tutorials online, and it’s hard to know what actually works for you. HeyPretty makes it simple. We search trusted blogs, forums, and videos from top creators to build a personalized plan based on your products, color palette, and occasion. You’ll get a step-by-step tutorial made for you - just like having your own digital makeup artist. And if you ever get stuck, Ari, our voice companion, can guide you through the steps or show you a preview of your final look.